Seven Signs of an Outdated Website Costing You Work

An outdated website rarely looks outdated to its owner — you see it every day, so it looks normal. Your customers see it once, and decide.

The seven

It is hard to read on a phone. Pinching to zoom is a decision to leave.

The phone number is not tappable. Every extra step loses people.

There is a copyright year from three years ago. It reads as "closed".

The photos are obviously stock. Customers can tell, and it makes them wonder what else about you is not real.

There is no way to book or ask. A form is not optional any more.

It takes more than three seconds. Over half leave before it finishes.

Nothing has changed in two years. Google notices that as well.

If you counted three or more, the site is not neutral. It is actively costing you.