Attract
Content marketing services written by people, for people
Our content marketing services are built on a simple test: would you say this out loud to a customer standing in front of you?
Why most small business copy fails
It either says nothing — "Welcome to our website, we pride ourselves on quality" — or it says something in a voice the owner would never use.
Both problems have the same cause. Whoever wrote it did not know the business, so they reached for the words that fit any business. So the page reads as filler, and a reader who feels they are being talked at leaves.
We start with a conversation and write from what you actually said. Then we make it rank, rather than the other way round — because copy written for a crawler first reads exactly like copy written for a crawler first.
What we write
Every word on the page
Web copy
Home, services, about, contact. Headlines, subheads, buttons, and the meta description Google shows in the results.
Service and area pages
The pages that do the ranking. One per thing you sell, one per place you sell it.
Articles
Written to answer a real question a customer asks, which is also how they earn a ranking.
Sequences, newsletters and the follow-ups that recover a quote nobody replied to.
Every page graded
Keyphrase placement, density, readability, internal links — scored before it ships, not hoped about afterwards.