Retain
Marketing analytics reporting you will actually read
Most marketing analytics reporting is a dashboard screenshot with forty numbers on it. Ours is one page and it answers what to do next.
Why agency reporting is usually useless
It measures what is easy rather than what matters. Impressions, reach, sessions, followers — all real numbers, and none of them is a customer.
Worse, a report full of rising numbers is an excellent way to look valuable while nothing improves. So owners stop opening them, which suits everybody except the owner.
We track to the thing you care about: a booked job, a reservation, a signed client, and what each one cost. Therefore the report can say plainly that one channel is working and another should be cut — including, when it is true, one of ours.
What gets set up
Measurement that survives contact with reality
Real conversion tracking
Calls, forms, bookings and orders — tied back to the channel that caused them, not counted as anonymous traffic.
Call tracking
For most local trades the phone is the conversion. Untracked calls make paid advertising unmeasurable.
Privacy-respecting analytics
Configured properly, with consent handled correctly rather than a banner that does nothing.
A monthly page
What happened, what it cost, what we are changing. Written in sentences.