Build
Brand identity design that survives being used
Brand identity design is not a logo. It is the set of decisions that make a van, an invoice, a shopfront and a website look like one business.
The test a real identity has to pass
A logo that only works large, in color, on white, is not finished. It has to survive being embroidered on a polo shirt, printed one color on an invoice, cut in vinyl on a van door, and shrunk to sixteen pixels in a browser tab.
So we deliver every version you will actually need, plus the rules for using them. That way the next person who designs something for you — a sign writer, a printer, a future agency — produces something that matches instead of something close.
What you receive
Files you own outright
Vector master files
SVG, EPS and PDF — infinitely scalable, and what every printer and sign maker will ask you for.
Every variant
Full lockup, stacked, horizontal, icon only, single color, reversed for dark backgrounds, and a favicon.
Palette and type
Exact color values for screen and print, and typefaces with licences you are allowed to use commercially.
A short usage guide
Clear spacing, minimum sizes, and what not to do. Short enough that people read it.